Welcome to Conventus Consultants
Revolutionizing Your MICE Performance
At Conventus Consultants, we are dedicated to providing expert advice that drives performance of Convention Centres, Conference Hotels, and Event Venues. We are here to help with implementation of winning strategies and customer journeys. We are your partner for interim commercial leadership roles, on site commercial training and digitalization projects.
Our Services
Strategic Advancement: Elevate your go-to-market strategy with our expert guidance.
Tailored Strategies
The right go to market strategy for every venue to drive sustainable growth in the competitive MICE landscape.
Winning Customer Journeys
Engage your target group with on- and offline winning customer journeys.
On-Site Commercial Training
Empower your teams with customized training that fosters excellence.
Empowerment through Digitalization
Enhance operational efficiency and customer connectivity by letting us take care of any digitalization process.
MICE Sales training 2025
Are you a commercial MICE professional responsible for proactive sales, banquet sales or project management in your hotel, conference centre or any other venue in the meetings industry, then this training is for you!
Our concepts
We offer three fixed concepts with as goal to improve your MICE Performance
COMMERCIAL STRATEGY DAYs
a two day strategy session to allign your commercial team
MICE TACTICS
training of teams and individuals on how to execute the strategy.
THE VENUE GAME
an interactive board game that creates an engaging experience for your event
DIGITAL SCAN
a scan if the venues digital landscape fits it strategy
CONCEPT STAGE
Founder
Thijs Peters
Thijs has worked in the MICE industry for over 15 years and has lead the Sales& Marketing team of Postillion Hotels. He has worked in several international leadership roles for Meeting Professionals International. His eye for people ensures the accurate translation of strategies and tactics to the daily activities of commercial teams.
Founder
Mark Struik
Mark started his career at Starwood Hotels and has worked as Commercial Director for Postillion Hotels, a Dutch hotel group owning four large conference hotels & convention centres. After this he founded and sold a tech company that is active in the meetings and events industry. He is an AI-enthusiast, a strategic thinker who is process focused.
Driving performance with Data
Thijs and Mark, also co-founders of MICE Daily, joined forces with Misja Helsloot and Roland Andriese to establish the company in late 2023. MICE Daily stands as a leading benchmark platform for MICE venues, CVBs, and DMOs. Our platform facilitates venue comparisons against self-selected compsets, providing insights into how your venue stacks up against the chosen average.